I redesigned the landing page as a test for conversion, part of a
free trial campaign where players get cards from LAN centers. A newly designed page that will hopefully have higher conversions. I created this page from the ground up, but still has the Rift elements. I made sure it was clear, but concise in its messaging. Even though players came to this page from a free trial card, it was still important to have reinforcement to those that are not yet sold. I added small elements, details and minimal touches to the page to give it more life and a wow factor. The game has a real depth to detail, so I made sure I was getting that across in a landing page. Which is something people will see before they take the next step to the main site.